Why Printed Ads Like Brochures and Flyers Remain Popular

Most people now have a laptop, smart phone, or tablet and the belief is that everything is now easily available online. Photos, for instance, are immediately uploaded on websites like social media giants Facebook and Twitter instead of being printed and kept in a photo album.

The same goes for advertisements with companies preferring to go online in promoting their products and services. However, many firms still like to print and distribute advertising materials like flyers and brochures because of the distinct advantages of printed material.

Small businesses and even large companies continue to use these traditional advertising materials provided by printing firms. These are then distributed to their target consumers like students and people strolling in the malls. Printed advertising materials have characteristics like:

Tangible

Printed materials such as brochures and flyers are tangible. People can hold these items. Consumers who receive these pamphlets can keep these in their bags or store these in their cabinets. These printed materials can stay with the consumers for months and even years, not like an Internet advertisement that can disappear anytime. Companies understand that people are more likely to buy a product or avail of a service that they learned from a flyer or brochure.

Credible

Because a consumer can hold a brochure or pamphlet, he or she will find the material more credible as opposed to product or service promoted through an Internet advertisement. Advertising materials like flyers printed by printing shops like Costco Photo and CVS Photo give a sense of legitimacy to the companies that published and distributed them.

Likewise, pop up ads and banner advertisements are usually associated with malware and adware. The tendency of most Internet users is to stay away from these ads and not clicking the links. This is something that printed ad materials have an advantage over Internet ads.

Easily Reach Target Audience

Printed materials like brochures and flyers remain popular amongst advertisers because they can easily reach their target consumers through these supplies. For instance a flyer promoting a range of mobile phones can be distributed to mall visitors who may be shopping for a new gadget. This is something that online advertisements can’t do as niche audiences may be difficult to target online.

Studies also suggest printed ad materials are more engaging compared to Internet ads. Flyers and brochures, for example, can be read by the target consumer unlike banner ads. This is particularly true for printed ad materials that are well designed and printed on high quality paper. Consumers will likely read the advertising copy and notice the products or services being promoted because of the design and printing of the ad material.

Cheaper

Finally, printing of ad materials is not cheaper than before. With businesses migrating online to promote their products and services, online advertising rates have skyrocketed. Meanwhile, printing of flyers and brochures has dropped in terms of prices with the top photo printing firms offering discounts to bulk printing orders. Thus companies now find the printing and distribution of ad materials a more economical and a practical option in advertising.