Print Marketing Is Here To Stay

With rapid popularity that the internet and social media websites have gained from people in the recent past, a lot of people in the media have said that print is dead. This has led to a mass exodus from the production of physical magazines, newspapers, and even books. Many new entrepreneurs are creating and selling all their content online. This content can only be accessed via an internet connection and a device with access to the internet. How does CVS come into all this?

Will marketing face this fate?

Advertisements and promotions have long been part of print media. From the towering billboards, to the whole page ads, or even the poster outside your favorite coffee shop, print marketing has been an integral part of sales and marketing campaigns for years. If other print media is going down, is print marketing doomed to go the same route?

The statement, “Print is dead,” has not been fully realized by all sectors of the print industry. In the recent past since the statement has been touted by everyone with a voice, independent magazines have been launched that have seen success both in the physical and digital spheres, old print juggernauts have thrived and this is only in the magazine industry. The reasons that print will live on are as follows:

• Print is tangible

The touch and feel of a physical thing cannot be replicated digitally. The smell of the ink, and the sound as you turn a page can only be experienced with the physical. Print media can be saved for generations, but an ad on the internet is gone after its time has passed.

• Print feels trustworthy

How many times do you ignore the pop up ads in your browser window? Or the more creative ones who have ad blockers installed? However, when an ad is placed in a publication, not only is it more difficult to ignore, it feels like you can trust it, you do not have to fear viruses infecting your personal computer.

• Print can be targeted

Reaching your audience is far easier with print. Your audience specifically buys certain publications, which means placing ads in them is a sure thing. On the internet, it is like throwing your seeds to the wind and hoping that the right people see them, if they do not have ad blockers.

• Print holds your audience

Did you know that people read digital text much slower than physical media? Which makes it taxing, so everyone is in a hurry to move on to the next thing. On the hand, print is easy to read, no eye strain and that connection with the text just keeps readers going. Placing an ad in a magazine, ensure that your audience will see it and welcome it.

Plus in today’s world, print marketing is not limited to newspapers and magazines. Today, promoting yourself can be as simple as printing QR code on a business card, which is a great way to get print and digital media to play off of each other. You could also use collectibles like mugs and t-shirts, which actually cost far less than online ads. So if you are in need of some digital media for your latest marketing campaign, go down to CVS, they offer amazing quality for very affordable prices.