These days you can just go to Walmart Photo or Sam’s Photo and get a flyer printed out, but how do you make one that’s compelling and will make people want to read it? To inspire call to action, your flyer needs to be properly designed and convey the appropriate message, otherwise it will appear tacky and get discarded.
Plan Carefully
To be specific, choose the colors, layout, text and images that will be included in the printed image. You should also have a clear idea of the message the flyer has to convey, and you can make it easier by listing the topics that must be addressed. If the flyer is promoting a concert, the band’s name, the date and venue have to be center stage and everything has to play a supporting role.
The supporting aspects may consist of the ticket prices (where to purchase, cost, age restrictions, etc.)etc.). By designating information as primary and secondary, you’ll have a clearer understanding of the flyer and what –and what not- to include. If you do this now, you won’t have any trouble getting the flyer to print right.
Use Images Properly
Use original photos whenever possible as it adds authenticity to the flyer. Obviously photographs have to be used if you’re using the flyer to advertise a product, a destination, restaurant, etc. However, you must not cover the flyer with too many images because it will confuse the eye.
Just use a few images and make sure that they highlight the best that the product or service has to offer. If it’s a restaurant for instance, the front of the flyer could feature some of the menus, or maybe a picture of the interior highlighting the ambiance. If the flyer is promoting a hotel you use the same approach, with images focused on the amenities.
Do not use images you downloaded off the web unless you are absolutely sure that it has no copyright. While there are several royalty free images online, original photographs are still the best option.
Arrange the Flyer
Before you send the flyer over to a print service, arrange the elements first. Some flyers have just one main image but in some cases, two will suffice provided that they are compatible. If the images are going to aligned one on top of the other, there should be a break between them with text in the middle.
If the flyer is promoting a restaurant, the top of the flyer may be reserved for the promo or message, and the bottom half a picture of the dishes or specialties. An alternative would be to have four images set on the corners of the flyer and the message in the middle.
These are just some suggestions on how to make a flyer more effective. There are several other methods, but you can use these tips as a starting off point for further experimentation. Take your time and play around with the images and settings until you have the layout just right. When everything is set, you can send it over to a print service and they will do the rest.
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