If you drop by any Costco Photo service chances are it’s full of people, which underscores the fact that digital printing services are very much in demand today. While having virtual copies of images on hard disks is convenient, it’s better to have a hard copy in your hands, and that’s what digital printing provides.
What is Digital Printing?
It is basically a process by which digital images are reproduced on plastic, cloth, film, paper, photographic paper or other physical surfaces. Unlike lithography, digital printing impressions can vary, and unlike conventional ink, the toner / ink isn’t absorbed on the surface.
Aside from faithfully reproducing the original image, digital printing has become very popular because it doesn’t use a lot of chemicals and you don’t waste a lot of paper. Thanks to improvement in technology, digital printing has become the ideal solution for prototyping or making small print runs with high quality output.
Digital printing doesn’t rely on film and uses special imaging technology to replicate the image. What this means is graphics, text and other elements are transmitted from the computer directly to the press, eliminating the need to create plates and typesetting. Digital printing is a versatile platform, and with turnaround times of two days or less, great for rush jobs. To get the optimum results however, the output has to be produced on quality surfaces.
What are the Benefits of Digital Printing?
For one, the process is environment friendly: there is no need for pre-press stages between the final output and the digital file, so photo chemicals can be discarded. Second, digital printing is very fast due to the minimal setup required. If you avail of the services at CVS Photo you will definitely notice the difference in terms of speed as traditional preparations are no longer required.
Simply put, digital printing needs less people than regular printing, and you don’t have to mess around with ink keys or make registration adjustments. Because there are less steps required, completing the process is faster.
Cost Effective
Digital printing is also cost effective: traditional printing services have a minimum order required or quotas to meet, but digital printing services don’t have such restrictions, giving you the freedom to order the exact amount you need. Because of the technology and processes involved, digital printing is suitable for short to medium runs.
Another benefit that comes with professional printing services is reliability. Unlike traditional mediums, digital data is easily updated and stored so if necessary you can make changes before printing or prior to printing the next set. In other words, digital printing provides you with a more effective way to manage data and files.
To sum it up, digital printing offers you an opportunity to tailor fit your message to the customer, and it is fast and economical to use. If you’re running a company and need to print a specific number of items, a digital printing service can do it for you at a fraction of the cost of traditional printing.
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